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(pdf) Entrepreneurship Management Rajeev Roy

(pdf) Entrepreneurship Management Rajeev Roy

Entrepreneurship Management is a comprehensive textbook written by Rajeev Roy, an assistant professor at the Xavier Institute of Management in Bhubaneswar, India. The book covers various aspects of starting and managing a business in the Indian context, such as opportunity identification, business planning, financing, marketing, operations, human resources, legal issues, and social responsibility. The book also includes recent research inputs on entrepreneurship and case studies of successful entrepreneurs from different sectors and regions of India.

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The book is divided into four parts: Part I introduces the concept of entrepreneurship and its importance for economic development; Part II discusses the process of entrepreneurship from idea generation to venture launch; Part III deals with the management of entrepreneurial ventures in terms of growth, innovation, and sustainability; and Part IV explores the challenges and opportunities for entrepreneurship in the globalized and digital era.

The book is intended for management students who aspire to become entrepreneurs or work in entrepreneurial organizations. It is also useful for practicing entrepreneurs, managers, consultants, policy makers, and researchers who want to learn more about the entrepreneurial ecosystem in India.

The book is available in both print and digital formats. The print version can be purchased from Oxford University Press or other online and offline bookstores. The digital version can be downloaded for free from the Internet Archive or accessed online from Google Books.


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